Bus advertising drives dynamic coverage, increasing awareness and brand consideration

Advertising On Buses

Engage with audiences on the move

Advertising On Buses

Advertising on the outside of buses is a great way to reach a wide audience and create brand awareness. Here are some of the reasons why:

  • High Visibility: Buses are constantly moving around, so your ad will be seen by a large number of people. On average a bus covers over 700 miles a week, which is a lot of coverage!
  • Captive Audience: People waiting at bus stops or driving alongside buses have time to view your ad.
  • Cost-Effective: Compared to other forms of advertising, bus advertising is relatively affordable and cost effective
  • Targeted Audience: You can choose specific bus depots or geographical areas to reach your target audience.
  • Creative Flexibility: Bus ads can be designed in a variety of ways to stand out and grab attention.

 

Having your advert on a bus is an unavoidable message for all motorists and pedestrians, which will help to increase brand awareness. Bus advertising can help raise your brand above the noise, and reach audiences at a local or national level. Of all adults seeing bus advertising every week, 55% are ABC1 (*Route).

Top Tips for Effective Bus Advertising

  1. Define your target audience
  2. Where do your target audience live, work and travel?
  3. Choose the most suitable bus depot(s) based on geographical location and routes covered
  4. Consider the best format and dwell times to align with the campaign aim or call to action
  5. Nail that creative: Use eye-catching images and graphics to maximise attention

 

Simon Miller, Operations Manager
Focal Point Advertising

Main Focal Point Website

If you’re looking for other types of outdoor advertising, click HERE to visit the Main Focal Point website. Otherwise, check out our other dedicated websites listed in the footer below.

Focal Point Advertising

Focal Point has been an industry leader in out-of-home advertising since 1987, helping businesses and customers deliver successful campaigns from planning through to delivery.

Based in Berkshire, we are a one-stop-shop for all your out-of-home media and advertising needs and offer a full range of services including negotiating, buying, contracting, invoicing, printing, creative and production and execution.

Through our strong partnerships with UK outdoor media owners, we offer a bespoke range of advertising solutions and impartial advice at highly competitive rates.